Shell Hong Kong Limited
Ms Anne Yu has been named the Managing Director of Shell Hong Kong Limited since January 1, 2022. At the same time, she is the Global Head of Real Estate in Shell Mobility Network.
Between 2013 and July 2021, Ms Yu was the General Manager – Mobility of Shell Hong Kong Limited, leading a team of around 700 people covering frontline operation, sales, marketing and other support functions for the whole Shell’s retail network in Hong Kong and Macau. During her tenure, Ms Yu developed and executed a sustainable business strategy for retail stations which paid off with remarkable growth. Besides solid business performance, Ms Yu also delivered a number of firsts - offering hot coffee, biofuel and AdBlue® at pump in retail stations. Her team’s excellent customer service performance was repeatedly recognised with the Hong Kong Association for Customer Service Excellence’s Awards, beating traditionally strong competitors from aviation and banking sectors.
From 2007 to 2013, Ms Yu was the General Manager – Shell Gas (LPG). Her remit was to manage the entire business process of Shell Gas in Hong Kong from product supply to customer service delivery. Under Ms Yu’s leadership, the business significantly increased the market share and had its model revamped to achieve a higher cost efficiency in a long run.
Appointed by the Electrical and Mechanical Services Department of the HKSAR Government, Ms Yu had served in public advisory roles in gas safety. Ms Yu is currently representing Shell Hong Kong in Business Environment Council as one of the Board Directors since January 2021.
Ms Yu joined Shell in 1992, after she graduated at Griffith University in Brisbane, Australia with a Bachelor of Information Technology.